Heading 4
Heading 4
Sharp visionary with background working across all media, including digital, print and tactile. Driven Creative Designer successful producing dynamic artwork for variety of different projects. Consistently selected for high-profile projects demanding attention to detail and out-of-the-box approaches.
Organized and dependable, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Creative Design Manager and Digital Producer
Accion Opportunity Fund - San Antonio, TX
April 2021 to Present
Digital Marketing Specialist and Creative Designer
Hubbell - San Antonio, TX
December 2021 to 2023
Digital Marketing Coordinator and Creative Designer
LENNAR - San Antonio, TX
November 2019 to December 2021
Marketing Coordinator and Creative Designer
Catholic Charities - San Antonio, TX
February 2019 to November 2019
Marketing Coordinator and Creative Designer
FDI Food Distribution - Fonatana, CA
April 2017 to February 2019
Auditor and Graphic Designer
Cardenas Markets - Ontario, CA
April 2015 to April 2017
Universidad del Valle de México
Licentiate degree - Marketing
2010 - 2013
AMCI
Associated degree - Filmmaking
2010 - 2013
Currently in a
Blender course.
The How-to Holiday for Accion Opportunity Fund was created from the need to highlight the importance of preparing ahead of the holidays. Using images of some clients and stock, the silhouette of the primary object was emphasized and the triangle element was used to create greater dynamism in terms of the content of the post.
Using the primary colors of the organization, a harmony is generated between the blues and the gradient that culminates in the full color of the primary object.
These images have been used on the web pages and some paid ads on different social channels of the organization.
The Black Business Month campaign is of great importance to Accion Opportunity Fund since part of the mission is to assert the rights of minorities and highlight the injustices of the system towards the less favored classes. That is why in this project we were able to leave the colors marked in the brand guidelines and could play with emblematic colors of the movement.
The interaction of white with the skin color and the primary blue of the brand makes it immediately distinguishable that Black Business Month is being talked about, so the attention to the message, in this case the KEY FINDINGS of the report make reading the post be fast, interesting, modern and comply with the stance of emphasizing the Black Business Month.
As part of the modernization of social networks and the brand in general, this new template was made, which aims to announce the upcoming webinars that are carried out by the business advising team.
Here we can see how to work correctly on the photograph of the speaker, embedding his photo in the main element of the organization, which is the triangle. Likewise, the background of the image is clear so that the webinar information can be read without any problem, however the important elements of the post are highlighted, which in this case is what event will take place and what is the possibility of Register by clicking on the image.
The Holiday Gift Guide was a project whose objective was to help small business owners to promote their stores online. Created a shopping landing page associated with each business's online pages resulting in increased exposure to owners and generating seasonal sales for them.
Seasonal colors were used for each of the sections, making the front page and headers a constantly moving element to make it more interactive. each section had a peculiarity that called the attention and invited the visitor to generate the purchase.
Each of the products has a background color that highlight it and it is accompanied by a small illustrative button that invites the visitor to buy the item as a gift.
Finally, at the bottom, a small and soft CTA was included that invites the visitor to donate to the cause and to be an important part of the mission of aof, which is to help small businesses move forward and grow.
Generated with a combination of design and code, email promos or newsletters are part of my day to day.
Here we can see how promotion is being done from a new community, a product and even an online course as additional help.
When a product is promoted, it is about being more striking so that the client stops and takes the time to see all the content,
However when it is promoted or reported to a database, it is about generating content with greater information value. and we try to be more subtle with the color combination.
This project was very interesting to do, since something very simple was needed, but that transmitted an instant message of what was being promoted. Two prototypes were generated, the first showing the interior of a sample house and reporting the price range.
This second prototype only had the objective of showing the price range in said community, so the logo was simply used to promote the website and the price range of the community, always respecting the font and the main colors of the brand in the year 2020.
Every year at St. Pj's Children's Home celebrates its anniversary with a gala event commemorating the cause for which the organization was made.
In 2019 it was my turn to make the invitations for this emotional and important event. They worked on making an invitation that will represent the Mexican Talavera, which is very colorful and encloses in the design the flowers and birds that represent one of the states of Mexico.
It was thus that the primary colors of the organization were combined with the colorful image of talavera, white, and handwritten typography to make the experience more emblematic.
The previous "save the date" invitation was made in the first instance using the same Mexican talavera premise from the beginning, resulting in a nice foldable invitation that people would like to keep until the moment of the event itself.
The invitation was printed and sent to all the collaborators of St. Pj's, which each one brought with them to enter the event.
The annual report of catholic charities was a challenge in conjunction with the executive and marketing department, since specific graphics had to be generated for each of the items that they wanted to highlight.
In addition to this, the graphs changed constantly, since the final numbers of each report were generated at the same time that the design was generated.
A design that was consistent with the mission was used, only the primary colors of each brand guidelines were used and the success of the report was such that it was asked to replicate the same strategy in the two associated organizations that are St. Pj's and Seton Home.
One of the most important celebrations in San Antonio is "Fiesta", this flyer was generated with the objective of inviting adults to celebrate this event with greater security.
On this occasion and for the celebration, very bright colors were used and not only those included in the brand guidelines, since the flowers and the elements of the party must be striking, but at the same time representative of Mexico and San Antonio.
The implementation of the use of drones in the real estate sector has been a great help when it comes to generating videos and including them in the motion design.
Many animated elements were included in each of the videos below, thereby making the edition more dynamic and fun, while generating an invitation to tour the homes and presenting the offers and promotions with which customers can count.
The flash sale the Lennar is one of the most important promos, using still photography and video stock this promo was created for the august sale. Only one bar was embedded in the middle to show the interior of the sample houses and the information was animated according to the music so that the video is more interactive, fast and not boring for the client.
The pandemic brought with it a revolution in the way people toured the sample houses, which is why this promotional video was generated, with the intention of emphasizing the different customer options, thus mentioning the monthly payment they could have, as well like the large number of styles that the company handles. Elements from the website were used as well as support videos, thus generating a very dynamic video that captures the attention of the consumer and always respecting the colors and fonts of the brand.
The celebration of the blue ribbon is a quick campaign that was generated to fight the competition, here key elements were created that had a brand distinctive, but that did not take away weight from it, so only some elements that appear were encouraged. as decorations within the video and that do not steal attention from the promotion, they only have the objective of remaining in the mind of the client as a distinctive feature for years to come.
2d animation for the visual explanation of procedures, learning or help is definitely a practice that many companies resort to. Most of the training videos on difficult-to-explain topics are created with this type of animation, since it opens up a larger spectrum of possibilities for employers, since making a live action video is definitely much more expensive.
In this section we can see some of the animations that I have made recently, where I use cartoon elements supported by voiceover that generates a more pleasant experience for the user, as well as the use of animated text to highlight the parts that need to stay with the user more time.
This video is part of an animated series that consists of three videos, where the objective is very simple, to educate the client so that they have better management and administration of their business, which in the short/medium term will help them to have better finances. healthy and will make it easier to qualify for a loan when needed
This is the second video in the series, where tips are given for better credit management as a business owner.
This is the culmination of the series, where tips are given on why as a business, it is vital to have a checking or debit account to manage finances.
In this video, the client is highlighting why is good to have legal backing at all times. Here I utilized the same 2D animation technique, supported by graphic elements that represent what the voice-over explains.
This is a small animated intro that he makes for a podcast for the Latino community in Spanish, where the objective was to represent the name of the podcast.
This animation is part of the customer journey of each one of the applicants for a loan in aof, this explanatory video arose from the need to help customers distinguish the information they need to enter when making the loan application.
© 2023 by Wisburg Guerrero